Today's SXSW keynote speaker is Seth Priebatsch, founder and CEO of location-based gaming startup SCVNGR. SCVNGR has had a big week ?�on Thursday the site launched a spinoff service called LevelUp that combines some of the retention mechanics seen in location-based games with the steep deals offered by sites like Groupon. Priebatsch, who maintained an apparently super-human energy level throughout his talk, discussed how many of the gaming mechanics seen in the virtual world will be applied in the physical world to create a so-called "Game Layer". "It's brand new and has not been built," Priebatsch says. "The last decade was the decade of social ? it took connections between friends, family, and coworkers and put them online. It's called Facebook. The social layer traffics in connections." Conversely, Priebatsch says that the Game layer traffics in influence ? "It will influence where we go, what we do, and how we do it."
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