When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the mobile web, is a natural extension of Google's display and search ad business. Of course, as the integration has taken place over the last year, certain AdMob features have been axed because �they didn't fit with the overall strategy or �for redundancy. For example, Google ended AdMob's cross-promotion download exchange a few months ago. And now Google is announcing that it will soon end AdMob's mobile web serving capabilities. As Google aptly titled its blog post announcing the change; AdMob is for mobile app developers. AdSense is for mobile web publishers. Even after over a year of integration, Google is still sorting out the overlap and has determined that mobile web publishers should head to AdSense to monetize their sites, and mobile app publishers should use AdMob.Source: http://feedproxy.google.com/~r/Techcrunch/~3/n311WVPbNSw/
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