PunchTab, a startup that offers a social loyalty platform for consumers, publishers, and businesses, is debuting
PunchBowl, a free mobile application that provides local merchants with a way to offer in-store giveaways and possibly help drive in-store traffic. For background, PunchTab allows publishers to give reward points to users who check in to a site or blog every day. Visitors, which authenticate via Facebook Connect, can earn points for Facebook comments, Wordpress comments and Facebook likes. Once a publisher rewards a user, the visitor can redeem the reward through the PunchTab rewards catalog.
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