During today's analyst conference call for Groupon's third-quarter earnings, CEO Andrew Mason mentioned a new feature that's being tested in a couple of cities. Now, if you look at the deal listings in New York and Chicago, you'll see a box allowing you to search for specific types of deals, i.e. "pizza" or "lunch." Adding site search capabilities might not seem like a huge step forward, but Mason said it's another way that Groupon can expand beyond its email newsletter. That's important, he said, because it allows Groupon to sell more deals ? as he noted, "You can only put so many deals in an email." The company has already been trying to move beyond email with services like Groupon Now, but one of the most important channels for this "pull" approach (as opposed to pushing emails to subscribers) is the Groupon website itself.Source: http://feedproxy.google.com/~r/Techcrunch/~3/LV-EbKJiQwo/
