In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future.� One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million.� A year later, there was a 2009 estimate at $1.5 billion. According to the IAB, the actual number for video advertising in 2009 was $908 million (and grew to $1.4 billion in 2010). If you go back to 2007, estimates for 2011 ranged from $4.3 billion�(eMarketer, again) to $10 billion. The economic meltdown of 2008-09 made all previous projections moot, but its net effect was favorable for online advertising and video at the expense of print and television advertising.� Despite that, eMarketer's current $2.16 billion forecast for 2011 is half of what it projected four years ago.Source: http://feedproxy.google.com/~r/Techcrunch/~3/1TDGfi5iRNA/
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