Expect Facebook To Turbocharge ?Notes' Into A True Tumblr Competitor

Facebook used to have a blogging feature called Notes. It still does, but it got buried by the Timeline redesign and widely forgotten. Facebook needs to overhaul Notes, and signs say a refresh may already be in the works. It could help people express themselves, make Notes a legitimate competitor to Tumblr, and soften the blow of Facebook reportedly failing to buy Yahoo’s new baby. Back in March, Facebook acqui-hired the team from Storylane, a sort of blogging platform its founders described as the ?the home for personal thoughts and stories that go deeper than a quick Facebook or Twitter update.” It illustrated the rift between Facebook and Tumblr. Twitter is defined by its simplicity, so we’ll leave it out of this discussion. When it comes down to it, Facebook is more limiting but consistent and easy for the masses. Tumblr gives you more freedom and control. Facebook’s brevity is sufficient for some, but others crave a more customizable presence on the web that’s separate from reports about their day-to-day life. If Facebook wants to house our whole digital lives, it may need to get serious about blogging. It’d be a big undertaking for the social network that could take a while to come to fruition. But better Notes could fill it with high-quality content, pull in ad views, and box out competitors trying to pick away at the Facebook empire. Updates Vs Blogs: The Difference Matters On Facebook, you write ‘status updates’ — short descriptions of your current life to keep your friends in the loop. They’re typically concocted for the news feed, rather than your Timeline, and have to adhere to Facebook’s style and format standards. They don’t have a home you’d be proud to show off. Tumblr blogs feel like you’re writing for yourself. Strange, longer-f0rm dives into niche ideas that might weird out your Facebook friends fit naturally on your own blog alongside quick hits of images and content you’ve stumbled across or created. Tumblrs reach a like-minded audience of those who seek them out, rather than being forced on your social graph. There’s an emphasis on reblogging — lending your audience to content you appreciate. On Facebook there’s not much of a re-sharing culture. You just ‘Like”, which nets creators much less added influence. When Notes launched in 2006, Facebook’s user base may not have needed it. It was around the same time the site

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